February 25, 2025

Introduction: Digital marketing has changed the way businesses engage with consumers. So what is digital marketing? Broadly defined, it is the online process through which brands, products, or services are promoted across varied channels: search engines, social media, email, and websites. There are 5.35 billion internet users across the globe (Statista, 2024), with nearly 4.8 […]

Introduction What is digital marketing definition? Digital marketing refers to leveraging online channels such as social media, search engines, email, and websites to promote a product or service. Digital Marketing is widely used by businesses to improve brand visibility, lead generation, and sales today. However, it has its pros and cons like any other marketing

Digital marketing is the backbone of modern business growth. With over 5.3 billion users worldwide (Statista, 2024), companies need a digital strategy to stay competitive. So, what are the types that businesses could use? Each of the types has its own purpose, helping brands reach out to, engage, and ultimately convert their audience. This guide