March 7, 2025

Introduction A consolidated digital marketing strategy and planning process is the basis of any successful business growth online. In 2024, over 5.3 billion people are expected to use the internet; therefore, a clear strategy is a must for reaching a predefined audience. Digital marketing has become the single largest success factor in the contemporary business […]

Introduction The introduction of digital marketing has drastically changed the methods through which organizations can now contact their global audiences. More than 5.35 billion users connect online through the various channels currently available to these businesses. Digital marketing scopes instead of traditional marketing’s reliance on printed advertising, television, and radio have also been discovered in