The Evolution of Digital Marketing: Objectives, Importance, Features, and Challenges
Introduction: Digital marketing has changed the way businesses engage with consumers. So what is digital marketing? Broadly defined, it is the online process through which brands, products, or services are promoted across varied channels: search engines, social media, email, and websites. There are 5.35 billion internet users across the globe (Statista, 2024), with nearly 4.8 […]
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